Recognised globally for its Olympic and World Championships prominence, gymnastics is often seen through the lens of elite performance. But at its core, it’s much more – a foundation for all sport, and a movement practice accessible to everyone, at every level. The brand identity for Gymnastics Ireland, designed by Begley Hutton, was built around the idea “Sport Starts Here”, reflecting both the discipline’s roots and its future. My work focused on developing and maintaining a cohesive brand system across Gymnastics Ireland programmes and platforms, aligned with the organisation’s strategic mission to position gymnastics as one of the world’s biggest, dynamic, inclusive and daring sports.

Sector
Sport